Finura is a Malaysian women’s fashion brand created for women who love effortless, feminine and timeless everyday style.
Our story
Finura was founded in 2024 by Nura Aen and is based in Selangor, Malaysia. What started with a love for beautiful pieces has grown into a brand that celebrates softness, confidence and the little details that make dressing up feel special. At Finura, we believe fashion does not have to feel complicated. It should feel easy, comfortable and true to you.
Our pieces are thoughtfully designed for everyday moments, from work days and coffee dates to family time, weekend outings and everything in between. We focus on flattering silhouettes, wearable fabrics and feminine details that make each piece feel meaningful.
Designed for real, everyday life
- Designed in Malaysia, with breathable cottons, linens and lightweight fabrics made for our warm weather
- Easy-to-wear details like elastic waists, adjustable ties and ironless fabrics
- Sizes from XS to XXL, plus free-size pieces that fit up to 3XL
- From everyday tops, skirts and matching sets to modern kebaya and baju kurung for festive occasions
Shopping with Finura
- We deliver across Malaysia, Singapore and Brunei
- Shop in MYR, SGD or BND
- Easy exchanges within 14 days
- Questions? Message us on Instagram or TikTok at @finura.my, or visit our Contact Us page
Finura is made for women who want to feel put together without trying too hard. Women who love comfort, elegance and pieces they can wear again and again.
Every collection is created with intention, care and love, designed to be part of your everyday wardrobe.
With love,
Nura Aen & the Finura team